The
Magical Marketing Makeover:
Are
you struggling to attract new clients? Are you tired of chasing
prospects down instead of having them chase you down? Do you have
a new product or service that you want to get into the marketplace
as quickly and cheaply as possible?
Imagine
just for a second a world where you had more prospects and customers
than you could possibly handle. A world where prospects and customers
called on you and chased you down, instead of the other way around.
A world where you had a constant and steady stream of QUALIFIED
prospects and customers. All this and more is possible when applying
PROVEN and TIME-TESTED marketing principles.
The
goal of the Magical Marketing Makeover is to implement a marketing
system that puts your marketing efforts on auto-pilot, allowing
you to focus on doing what you do best: providing a high quality
product or service.
At
the end of the Magical Marketing Makeover, your business will have:
- A
clearly defined marketing plan that takes all the guesswork out
of marketing your services and growing your business
- A
finely-tuned system that attracts targeted prospects to your product
or service like a porch light does a moth on a summer evening
- The
knowledge and tools needed to dominate your marketplace in 21
days or less for less than what you're spending now
To
find out more about how to super-charge your marketing efforts with
the Magical Marketing Makeover, click
here to request more information.
Copywriting:
Excellent
advertising copy is without a doubt one of the most underrated elements
of any successful marketing plan. A skillfully crafted, highly targeted
sales message that has been integrated with ALL aspects of your
marketing plan - via web, direct mail, print advertising, and radio
or television spots - can transform your business literally overnight
and create a steady stream of sales for you for years to come.
More
than any other factor, good copy is THE overriding ingredient that
determines whether your advertising works, or if it's just wasted
money. While most business owners do not understand the power of
great copy, those that do have a distinct, almost unfair advantage
over their competition.
A quality
copywriter will dig into a particular story like a detective, discovering
the hidden gems that make your particular sales story spring to
life. Hiring a good copywriter is one of the best business decisions
you'll ever make, because every advertisement you run can be transformed
into a profitable financial investment by a good copywriter.
Contact
Us today to discuss how we can help transform your next advertising
campaign into a solid investment.
Magazine Articles and White Papers:
Publications
such as articles, especially in trade journals, and white papers
are powerful publicity tools. One of the keys to a successful educational
marketing plan, is establishing credibility and expertise. Writing
and publishing articles is without a doubt, one of the fastest ways
to establish that expertise.
White
Papers should be the centerpiece of highly effective, low-cost lead
generation system for many companies. A white paper is your opportunity
to show your prospects and customers how complex problems can and
should be solved. A well written paper can be worth its weight in
gold.
When
someone requests your white paper, what they are in essence saying
to you is, "I'll give you a chance to sell me, if you can persuade
me that you really know what you're talking about." White papers
are often passed around in a company and read by decision makers
that you wouldn't otherwise have access to. In other words, when
you have the chance, you've got to make the best of it.
However,
most articles and white papers fall short of their true potential
in two ways:
1)
They fail to achieve a proper balance between establishing credibility
and selling - they are either too commercial, or not commercial
enough. In most cases, they're just boring and nobody reads boring
stuff unless they absolutely have to.
2)
Companies don't market them effectively. You can have the greatest
article or white paper in the world, but if you can't get anyone
to read it, it doesn't matter.
Contact
Us today about creating a well-written white paper. Let us design
an integrated approach for you, writing and/or editing your white
papers and editing and marketing your articles, then designing highly
effective, low cost lead generation campaigns around them.
Lead
Generation Advertising:
Lead
Generation Advertising is a very powerful, little known form of
advertising that can completely eliminate cold calling and position
you as an authority in your field. It ensures that you only spend
time with people who are worthy of your time and who have proactively
expressed interest in doing business with you. Skillful lead generation
advertising can differentiate you from every competitor and make
you a formidable opponent in your marketplace.
From
lead generation advertising with multi-step marketing campaigns
to one-step direct marketing campaigns we can create an advertising
mix that reliably brings you new business with minimum waste and
even less "manual labor" sales grunt work.
Click
here to contact us about setting up your lead generation advertising
campaign.
Direct
Mail:
Direct
Mail is a very powerful weapon for every conceivable kind of business.
It is totally unique in its ability to target prospective customers
with laser precision and deliver a complete and compelling sales
message at a very low cost. With direct mail you can establish a
solid presence in your prospects' or customers' mind with little
overhead.
Success
in direct mail is based on understanding your target prospect, acquiring
a quality list of prospects, creating compelling offers that address
their needs, producing seductive copywriting that conveys benefits
and then properly packaging your product or service.
We
bring all of these ingredients together for highly effective targeted
marketing. Contact
us to discuss your project in detail.
Website
Development:
Despite
what many experts teach about the Internet being a medium where
you can sell to the world virtually for "free," most companies'
investment in website development never pays off. Why is that? Because
they treat their website as a glorified brochure instead of the
direct response sales and marketing tool that it should be. It must
have a VERY focused objective, driven by good copy, compelling offers,
and plenty of visitors.
We
can develop turn-key website solutions for lead generation, e-commerce
capability, including the services of a full-time webmaster, email
management, hosting, shopping carts, secure online ordering, and
tracking of your visitor's activity.
Click
here to contact us about creating powerful, customer attracting
website.
Website
Traffic Generation:
This
is crucial. It doesn't matter how good your website is if nobody
gets there! We have the necessary experience in search engine placement,
search engine optimization, and a solid track record in profitable
use of the powerful but complex "Pay per Click" strategies.
Click
here to contact us about creating a stream of qualified prospects
to your website.
Website
Traffic Conversion:
This is another critical component of profiting from your website.
It doesn't matter how many people visit your website if they don't
do what you want them to do once they're there! A potent combination
of lead generation advertising, educational marketing, development
of compelling offers and response mechanisms, and good copywriting
can make your website very profitable.
If
you would like to learn more about our services, Click
Here to submit a Service Request form.
Please
Note: Chestin Salisbury and the staff at EasyMarketingMagic are
selective about accepting clients and projects. All services are
subject to our limited availability.
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